How a Merchant Account Can Boost Your Business

By Tyler Thompson

Business transactions that are processed online has dramatically increased over the past 15 years. Purchases with credit cards has made shopping more convenient. If business is not set up to accept credit cards then you are missing out on so much revenue.

You should know that visitors to your website are expecting your website to accept credit cards. Imagine how frustrating your customers will be when they locate the item or service they want and they learn your website doesn't accept credit cards. They will want to pull their hair out. Many people are turned off on the idea of having to personally call and order over the phone. We are in a society that wants things instantly! If you do not have a credit card processing system of some sort, you can kiss those customers goodbye. They will leave your site immediately. I don't care if you have the cheapest items, the best quality made items or fastest shipping. If you do not accept credit cards, you just lost some sales.

So, a question to ask yourself is: are you tired of losing customers because of your lack of credit card acceptance? If your answer is an overwhelming yes, then start looking for a merchant account provider right this minute. Merchant account acceptance is quite easy and your provider will do a majority of the work for you. You don't ever have to deal with answering phone calls and taking credit card information over the phone. If you are lucky to get a good merchant account provider, you won't even have to log onto a website to process the credit cards yourself. Many providers will help you integrate your shopping cart into your website.

As you prepare to get started with a merchant account you will need to do some research to find a good merchant account provider. The best thing you can do is start conducting research online. Start with forums or blogs in which people have written reviews about a certain merchant account provider that they are pleased with. Ask other business owners about their merchant account provider. They might be able to provide you with some information and a referral. Find out the costs of having a merchant account so that you can budget for this important expense. The most expensive part of the entire process is going to be the beginning set up fees which could be anywhere from $100-$300. After that you can be charged a monthly fee, per transaction fee or based on a percentage of your total sales.

Maybe you are just starting off your web business and do not have a website built yet. If that is the case, you can use a merchant provider that offers a site builder that will automatically include your shopping cart software. This makes things really convenient for you to get your website up and running to accept credit cards. - 33374

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