Excellent Customer Service Equals Customer Loyalty

By Adriana Noton

In order for any business to flourish you need customers. There are different ways to keeps those customers coming back to buy your products or services. I am going to show you how to earn customer loyalty. I will go over some of the simple things to keep all of your customers knocking on your business doors. One of those things is an incentive program that benefits your customers, such as Loyalty cards.

The number one thing you need to do to keep customers good customer service. By that I mean you must have great communication skills. Make each person who walks into your business your number one concern. Make sure that when they leave your business that they are content, they got what they needed and they will give nothing but raving reviews of your store.

Be available to your customers when they call or email you. Answer each inquiry personally. Listen to their needs and do not promise something that you can not do. That is unprofessional and a huge let down to the customer. Also when someone complains that one of your staff messed up an order, then do what you can to go out of your way to ease the situation and make it right again.

Now that we have discussed the complaint issues, teach your staff how to be helpful. It is so easy to show a client where to find a product in your store, or give your opinion if asked by that client. You could take that a step further and give a free gift when they are checking out. That is an unspoken thank you gift for shopping in your business.

There are a few ways you can get those clients to come to your store. There are programs called incentive programs. These are things like you buy one product and get one product free or if your client buys twenty dollars worth of products they get five dollars of product for free. Along with that you could have quarterly sales, clearance sales to move old inventory. You just need to get creative with these programs and this will keep clients coming back time after time.

A personal touch you can use is talking to your client using their first name. This makes the client feel better. Keeping your inventory stocked for your regular clients to purchase. As you add new products have them go with the other products in your store, if you have a fruit fragrance hair shampoo then add a fruit fragrance hair conditioner. This will allow your patrons to try the conditioner.

You can find several incentive programs on the internet if you need help with that. But is a must that you begin least one of these programs in your business. Always strive to treat customers the way you would want to be treated, go above and beyond to please a customer. Talking with your client and listening will go a long way to pleasing your client.

Obviously getting clients to come in to your place of business and having them return is the name of the game. If you choose to use the incentive programs go with more than one. After you begin these programs you must market them letting the public know. As always having a customer service class to teach you employees is a wonderful idea. I am sure your customers will thank you for that. - 33374

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