Google Page Rank Explained

By Jorjeo Iveniscovich

It is no secret that in order to get your website ranked highly in the results pages of search engines like Google, you need to have links pointing at your site, and lots of them. But some links are worth more than others. You can be ranked above a site that has 20,000 links with 3000 if yours are of a better quality.

When calculating how much a link from a given site will be worth, there are several factors that count but you can more or less boil it down the Google Page Rank of the site/page you will be receiving the link from.

Google basically gives every page it finds a rank from 0 to 10. This wont happen straight away because Google only reviews Page Rank (PR) every six months or so. The highest rank is of course, 10 and lowest is 0 however there are some pages that simply have no PR (the PR just reads as n/a) and these will probably be new sites that Google hasn't found yet, or a fairly insignificant page deep in the site, or in the worst case scenario it could mean that Google has blacklisted that site. PR 10 sites are very rarely seen (except google.com) as there are only around 9 in existence.

So what benefits does a high PR present? Well, if you can get a link from a PR 6, 7 or even 8 site, then that will have a much bigger effect of your sites results ranking than a link from a PR 1 or 2 site. PR is basically, how valuable, important, up to date and genuine Google thinks the content of a page is and links basically count as votes to say that a site is worth visiting. So if you've got a PR8 site telling Google that your site is worth visiting (i.e. linking to you) then Google will start to favour your site much more.

A common misconception in the SEO world is that Google PR directly helps you get higher in the results rankings. The truth is it doesn't. It is extremely valuable however because once you start achieving good PR, people will want links from you, and because the link you will be giving them is of high quality, you can request a high quality link back.

There is almost a catch 22 situation when you first start trying to get your site some PR in that the main thing you need in order to acquire a good PR is quality links. The problem with this is that before you have any PR, people are going to be unwilling to give you a quality link because you wont be able to offer them one back. There is a way around this, but it takes time.

A good way to start your campaign for high quality links is to find sites like yours, not necessarily theme related (although this does help) but sites that are relatively new and are eager to get links. These sites will be a good starting point for your linking because in six months to a years time these sites will have some PR (probably no more than 2 or 3 but that's still well worth having) and so in the long term will be highly beneficial to your sites search engine rankings, and your PR, meaning you can start exchanging links with higher and higher PR sites.

There are several other criteria that Google considers when scoring you PR but nobody knows exactly what they are because this is part of what Google keeps a secret. But we do know that Google gives priority to sites that are updated regularly with new content over sites that are left for a long time.

This is because the content will appear to have gone stale after a while; after all, news wouldn't be news if it was old! Google likes to be able to give its searchers the most up to date and relevant information it can, and so sites that are regularly updated will be given preference. - 33374

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