Catalogue Shopping Site

By Nathan Wilkinson

One of the most lucrative businesses on the Web is online catalogue shopping. Instead of competing with the crowd in the malls, a growing number of people prefer to sit down in front of the computer making catalogue shopping online a sure hit these days. However, despite the increasing demand of online purchase, consumers are not spared of time-consuming, and sometime confusing online shopping experience. A poor level of usability is common amongst e-commerce sites. Sometimes a sale becomes a page exit from the website because the shopper was not happy with the online shopping experience.

Finding methods of improving 'user friendliness' is necessary for all shopping site owners. Potential buyers can have help in finding what they are searching for. At the same time, you can have repeat customer visits.

There should be a good use of headings, subheadings, and breadcrumb navigation: This way the shopper can find his way around the site more easily. It saves time and effort on his part and tells immediately what category of page he is in now.

The search bar should be at the top area of the page: The search bar will ideally be simple and plain for easy usage. Searching per catalogue or category will make the search experience easier so you should device it in this way. It should be easy for users to take advantage of this when searching for merchandise so it should be placed above the fold.

Have your contact information or phone number placed on top of the page. For both you and the shopper, it is more convenient to track purchases made online. By letting shoppers contact you means relationships can be established with your loyal customers. The shopper is provided with a certain level of security when they know that there is a legitimate phone number and address on the catalogue shopping site.

On your site there must be a "show page" functionality: Shoppers must have a choice to show the entire page for each product category and an option to see a part of the page, for example a particular item in display. This way you are giving your customers more buying choices to choose from. Guaranteeing online shoppers an excellent user experience is just as good as offering products to them. A user-friendly catalogue shopping website can be a unique selling point. - 33374

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